Budolfi Plads A/S has invested in the redevelopment of Budolfi Plads in the heart of Aalborg. The development brings together retail, residential areas and green spaces in one of the city’s most central locations.
When the new parking facility opened, Budolfi Plads needed reliable data to understand how the facility was being used, how pricing could be optimised and how drivers could be guided to available spaces. This is where Sensade came in.
The challenge
Opening a new parking facility in a busy city centre involves a number of decisions. Budolfi Plads needed to determine how the spaces should be priced, how many should be reserved for residents and how drivers could be guided to the facility.
Without reliable data on how the parking spaces were actually being used, it was difficult to assess the effect of different pricing models and parking arrangements. Budolfi Plads therefore needed a better understanding of parking behaviour to support both day-to-day operations and longer-term decisions.
The solution
Sensade provided Budolfi Plads with a parking data platform that gives the operator access to both current and historical data on how the facility is being used.
Through Sensade’s dashboard, Budolfi Plads can monitor parking behaviour across different types of spaces and analyse changes in occupancy over time. This provides a data-based foundation for decisions about pricing, parking arrangements and the day-to-day operation of the facility.
Sensade also provides ongoing analysis and advice, helping Budolfi Plads use the data when evaluating changes to the parking facility.
A focus on data
The dashboard provides continuous parking data and statistics across the facility, including standard paid spaces, accessible parking spaces and motorcycle spaces. By comparing occupancy and parking patterns across different periods and types of spaces, Budolfi Plads can see how demand changes and where adjustments may be relevant.
Increased revenue
The parking data gives Budolfi Plads a detailed picture of how the facility is used at different times. This makes it possible to identify patterns in demand and adjust pricing and parking arrangements based on actual use rather than assumptions.
According to Budolfi Plads, access to the data and the continued development of the platform have contributed to increased revenue and a better understanding of customer needs.
Avoiding costly mistakes
Budolfi Plads had originally planned to reserve 30 spaces for residents, allowing them to park without time restrictions for a monthly subscription fee. By modelling the expected use of these spaces, the data showed that this arrangement could result in a significant loss of revenue and reduce the availability of spaces for other drivers. Based on the analysis, Budolfi Plads adjusted its approach before implementing the original plan.
Variation in parking behaviour
Parking behaviour at Budolfi Plads varies considerably across the week and between different types of spaces. The data shows that even the same weekday can have very different parking patterns from one week to another.
Events in Aalborg city centre, weather conditions and other external factors can all influence demand. The data also captured significant changes in parking behaviour during the Covid-19 restrictions. By monitoring these variations over time, Budolfi Plads can distinguish longer-term patterns from temporary changes in demand.
Directing drivers to available spaces
Parking data from Budolfi Plads is also integrated into Aalborg Municipality’s parking guidance system. Available spaces can be displayed on digital guidance signs across the city centre, helping drivers see where parking is available before they reach the facility.
The same data is available through the Aalborg City app, giving drivers another way to check parking availability. The integration was established through Sensade’s API and connects Budolfi Plads with the municipality’s existing parking infrastructure.
The results
- Increased parking revenue
- Data-based pricing and parking strategy
- Avoided potential revenue loss through scenario analysis
- Real-time parking availability integrated into Aalborg Municipality’s guidance system
- Parking availability available through the Aalborg City app
